EP 36 Marx & Amber Succes, Côtier Brand - Bringing the Fun and Games to the Party

Aug 17

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It is often said that failure is a crucial part of success, and my guests, Marx and Amber Succes, can definitely relate. This dynamic duo shares their story of launching Côtier, a party goods company. Their success story is far from a walk in the park. Through the ups and downs of entrepreneurship, Marx & Amber have a lot to say about what it takes to walk the path to finding one’s niche and excelling at it.

Marx and Amber started as college sweethearts and have blossomed into great business partners. Though their journey started in the corporate world, they’ve both always wanted to own something of their own. As their family grew, Amber decided that she needed a more flexible schedule and with Marx’s support, she waved goodbye to corporate America and started the entrepreneurship journey.

The Succes’ started out selling thrifted items on eBay before pivoting to selling items in bulk on Amazon. Though they saw good returns, they decided that they wanted to focus on selling one product, and had the idea to sell reusable grocery bags. It was a hit! Everything was looking up for them until they received a cease and desist letter. They had to liquidate their products and go back to the drawing board.

After having a baby shower for their second child, Amber came up with the idea of changing the game and improving the baby shower market. She created a baby shower bundle, which did well. However, their best-selling product became their baby shower scratch-off cards, a product they originally considered as an extra. In ninety days, it was a five-figure product.

Tune in to this episode as Marx and Amber share practical tools for success after multiple attempts and how to balance business and family.

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About Marx and Amber Succes:

As Co-Founders of Côtier Brand, Amber and Marx Succes help people celebrate life's special & everyday moments by creating unique and engaging party goods. By reimagining life's biggest events such as bridal showers, weddings, birthdays, baby showers, and more - Côtier has experienced tremendous success through their website, Amazon.com, and Target.com!

They believe that focusing on guest interaction and finding fresh ways to get people to connect & laugh is crucial to a party's success. This very notion has led them to create one of the most popular baby shower games on the market. Although Amber & Marx did not originate from the event or party planning space, they're convinced that this is the very thing that allows them to dream big and innovate where it hasn't been done before.

To connect further with Côtier Brand:
Visit the Côtier Brand website: www.cotierbrand.com
Follow Côtier Brand on Instagram: https://www.instagram.com/cotierbrand/
Follow Côtier Brand on Tiktok: https://www.tiktok.com/@cotierbrand

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