Kevin Curry, Fit Men Cook- Influencer to Brand Dominance

Sep 28

Click he r e for the full audio-visual experience!

This week, I spoke to Kevin Curry, founder of FitMenCook. FitMenCook is an online community that inspires men and women to eat healthily and stay fit by providing healthy recipes. Kevin prides himself in creating recipes that are, in his words, “never, ever boring.” Kevin’s mission is to not only help people live healthier but also to be happier.

His passion for overall wellness has helped him build a community and brand that focuses on their physical health and gives them an outlet to take control of their mental health as well. With over 2 million followers around the world, Kevin has become one of today’s most sought-after personalities in nutrition, health, and wellness.

Kevin is a many-sided man who is on a mission to become a household name. He founded the FitMenCook app, which has garnered more than 7,000 five-star reviews on the Apple App Store. He also published his first cookbook in 2018, which reached the top of Amazon’s fitness category within a month of going on sale. His latest venture is the launch of his spice and tea product lines; the spices are designed to meet all recipe needs, while the teas are designed for various wellness goals.

Kevin’s journey to the success of FitMenCook started about nine years ago when he found himself back at his parent’s home with a master’s degree from Harvard, yet he was jobless and broke. He had to rely on government assistance programs such as food stamps for feeding; hence he had to learn how to eat healthy while on a budget. Kevin decided to share his creative discoveries with the world on his blog. In no time, he formed a community of individuals on similar health and wellness journeys.

Eventually, he found a good-paying job where he became a stellar employee. Down the line, he discovered that he was financially secure yet he was unhappy. Kevin made the decision to step out in faith and pursue FitMenCook full-time, with the support of his amazing family and online community; it has been a decision he has not regretted.

“Don’t wait on the world to validate you.” - Kevin

In This Episode You Will Learn:

How a job loss spurs the beginning of a wellness journey (6:23)
Building a community that becomes a brand (9:33)
Jumping ship - answering the call for more (10:49)
Check your ego and receive help (22:15)
Wholistic wellness: taking your mental health seriously (35:00)

Defining success - being true to the vision (42:06)

Questions Answered:

When is it the right time to break away from one’s comfort zone and start their brand?
What are some key lessons you learned while building a community and a brand from it?
How can one invest in themselves and in their brands to be relevant over time?
Why did you decide to start a product line?
What is your process for defining the objectives for your business?

Stream Black on Shelf NOW on Apple Podcast, Spotify, YouTube, Google Podcast, Amazon Music, Stitcher, and Pandora!

Connect with FitMenCook: